Short decision, fast trigger
Nobody plans a hangover drip a fortnight out. The ad has to reach them in the window when the need is live, which is why day-parting and geography matter more here than in most categories.
A low-consideration purchase with a high repeat rate. The job is to be the clinic they think of on the day they need it.
Nobody plans a hangover drip a fortnight out. The ad has to reach them in the window when the need is live, which is why day-parting and geography matter more here than in most categories.
One visit rarely pays back the acquisition cost. The follow up that turns a first drip into a monthly habit is doing more work than the ad that got them in.
If you sell a package or membership, that is the offer worth advertising, because it changes what you can afford to pay for a new patient.
The room, the chair, the blanket. Selling the hour of quiet works better than selling the science.
A short call where we go through your current ads and where the gaps are. If we are not the right fit, we will tell you on the call.
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