Sell the routine, not the session
A single sauna visit does not pay back a lead. The advertising should be aimed at the person looking for a weekly habit.
A habit purchase. The first visit is cheap to sell and almost worthless on its own, so everything points at the membership.
A single sauna visit does not pay back a lead. The advertising should be aimed at the person looking for a weekly habit.
A capped intro rate gives the campaign urgency without discounting the core price permanently.
Content that shows regulars, not models, is what keeps a membership base from churning after month two.
Empty midweek mornings are the cheapest thing you have to sell. Campaigns can be pointed straight at them.
A short call where we go through your current ads and where the gaps are. If we are not the right fit, we will tell you on the call.
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